Show and tell. Visual rhetoric in politics

08.10.2012 - 14:00
Location : 
A 5,6 Raum A 231
Type of Event : 
AB B-Kolloquium
Hans Anker
Lecturer affiliation: 
Anker Solutions, Den Haag

Politicians and many other political actors spend considerable time and energy on crafting compelling messages that appeal to their target audiences. The visual translation of these messages, however, tends to receive far less attention. This is remarkable, since there is ample scientific evidence that visual stimuli can seriously impact individual opinions and behaviors. This presentation offers an introduction to 'visual rhetroic', also known as 'political storytelling' or 'political stagecraft', by laying out its basic rules through an extensive series of real life examples from across the world.