Patricia Moy, David Tewksbury, Eike Mark Rinke
Agenda-setting, priming, and framing

Pp. 52-64 in: Klaus Bruhn Jensen, Robert T. Craig (Eds.): The international encyclopedia of communication theory and philosophy. 2016. Chichester: Wiley
[The Wiley Blackwell-ICA International Encyclopedias of Communication]
DOI: 
10.1002/9781118766804.wbiect266
Abstract

Today's news media exert a host of influences over individuals' attitudes, cognitions, and behaviors. This entry provides an overview of three widely studied theories and mechanisms of influence: agenda-setting, which occurs when increased media coverage of an issue leads to increased perceptions of salience of that issue; priming, the process by which the salience of an idea becomes the basis for judgment and evaluation; and framing, a set of processes by which news content is created and shapes individuals' perceptions and behaviors.