David Schieferdecker, Eike Mark Rinke
Measuring mediated intergroup contact: Using a content-list technique to indicate exposure to outgroup characters

64th Annual Conference of the International Communication Association, Seattle, WA, May 22nd to May 26th, 2014

Interest in mediated forms of intergroup contact has recently grown and considerable progress has been made regarding concept specification. Yet, the operationalization of the concept has largely remained erratic, with researchers often applying broad indicators in survey studies. Therefore, it usually remains unclear which amount of which kind of mediated contact has triggered the actual prejudice effect. Reflecting current debates on self-reported measures for media exposure, this paper proposes an instrument for measuring habitual exposure to outgroup figures and characters in public and semi-public media.