Mannheim Research Colloquium on Survey Methods: The Generations and Gender Survey (GGS) in the UK: Lessons learnt from fielding and collecting data for a long and complex online-only survey

At the very beginning of my presentation I will briefly introduce research programme of Survey Futures (Survey Data Collection Methods Collaboration in the UK).  In the main part of my presentation I will talk about lessons we learnt in the process of fielding and collecting data for the first wave of the Generations and Gender Survey (GGS) in the UK. The UK GGS is a part of a global data collection infrastructure focused on population and family dynamics. The GGS collects demographic, economic, and social attitude data on young and mid-life adults (18-59) as they enter into adulthood, form partnerships, and raise children. In my presentation I will focus on representativeness and data quality of the UK GGS.  I will then talk about survey length and respondent’s perception of survey burden in the context of a long and complex online-only survey.  I will finish my presentation by briefly talking about the incentive experiment and QR code experiment we conducted but these two analyses are still work in progress.

Please use this link to attend the colloquium via Zoom:
https://us02web.zoom.us/j/87334271501?pwd=ckZNODYxa3ViRFk1RVlrSzlrL3I2QT09

MaRCS is a seminar series jointly organized by the Mannheim Centre for European Social Research (MZES), the University of Mannheim School of Social Sciences, and GESIS – Leibniz Institute for the Social Sciences.