The USA is fast becoming a ‘majority–minority’ country in which Whites will
no longer comprise the numerically dominant racial group. Prior studies
have linked Whites’ status decline to heightened in-group solidarity and
the feeling that Whites, as a group, face growing discrimination. In the light
of these findings, we examine the extent to which a social norm controlling
anti-White prejudice is now discernible in the USA. Drawing from an original
survey measuring Americans’ reactions to racially-offensive speech, we exam-
ine second-order beliefs about the social inappropriateness of offensive
statements targeting White Americans. We find that White Americans (in com-
parison to non-Whites) are indeed more likely to profess a social norm
governing anti-white prejudice. The pattern is most discernible among white
Republicans whom we expect to be most fearful of demographic change.
