Category Signaling and Reputation

22.10.2013 - 17:15
Location : 
A 5,6 Raum A 231
Type of Event : 
AB A-Kolloquium
Prof. Giacomo Negro
Lecturer affiliation: 
Emory University, Atlanta
We propose that category membership can operate as a collective market signal for quality when low-quality producers face higher costs of gaining membership. The strength of membership as a collective signal increases with the sharpness of the category boundary, or contrast. Our empirical study focuses on biodynamic and organic viticulture in Alsace.