Information campaigns can reduce irregular migration—but their content, emotions conveyed, and the sender‘s credibility are crucial.
Since the so-called migration crisis in 2015, European foreign policy has increasingly used migration information campaigns to raise awareness among potential migrants about the topic of irregular migration and to reduce their intentions to migrate irregularly. However, this policy is controversial – regarding the type of information conveyed, its effectiveness, and its implementation from an ethical perspective. Can such campaigns make young adults think differently? And if so, how?