Projects in Research Area "Communication and Digitalization"
Our work in this research area focuses on how different forms of communication and public discourse interact with political and social identities, preferences, and behaviours. We investigate the role of legacy and alternative news media across different formats, including text, image, and video. We examine how political communication and misinformation shape identities and attitudes. Our research explores how social media can be used to generate novel data and how digital communication channels interact with social and political dynamics.